Now more than ever, people want to build connections. They want to feel like their questions and concerns are heard and being responded to by the people and businesses on the other side. The idea of conversational messaging has provided a new way for consumers to communicate with the businesses they love. But what about in healthcare? Here is how you can promote conversational messaging with your patients.
Benefits of Conversational Messaging
Conversational messaging enables brands to reach their customers directly at the moment they need help with their product, service, or issue. From a healthcare perspective, this means that your patients are confident in their ability to reach their providers when they need help or have questions.
There are many different benefits of conversational messaging, but overall, they all lead to better relationships between patients and providers.
Meeting Patients Where They Are
First, using this form of messaging in your facility allows you to meet patients where they are and whenever they need help. Patients can feel like they are more in control of their care because you are providing a way to communicate with them easily and answer any of their questions.
Not only do communication tools in healthcare provide a way to speak to patients, but it also gives them the opportunity to take the first step in their care. That could be scheduling an appointment, viewing test results, or filling out necessary clinical information. While keyword automated chats, like that provided by Notivate, are efficient and can save staff time, conversational messaging has the added benefit of putting the conversation back in the patient’s hands rather than making them wait for the facility to follow up at a later date.
Building Better Relationships
Another benefit of conversational messaging in healthcare is the ability to build better relationships with your patients. Typical messaging is very one-sided; the patient receives a message (most often pre-written) with very basic information for them to use moving forward.
However, conversational messaging is exactly that: A conversation. Patients communicating using a secure chat feature, such as the one in the Notivate platform, have the ability to speak to staff and providers through private SMS messaging, ask follow-up questions about their care, or discuss recent test results in real-time.
Earn the Trust of Your Patients
Lastly, one of the most important benefits of conversational messaging is earning your patients’ trust.
This type of messaging is much more genuine than automated responses. Because your patients know they are speaking to real people who can answer their questions and solve their problems, they are much more likely to be detailed in their responses. Additionally, when providers can answer their questions, it creates a relationship that goes beyond your facility’s walls. Your patients will grow to trust their providers even more because they know that they can rely on them.
How Your Facility Can Use Conversational Messaging
To create a space for this type of messaging in your healthcare facility, you’ll need a secure platform. This allows you and your patients to send messages and ensures that any private medical information is encrypted and secure. Notivate’s platform has a HIPAA-compliant chat feature so patients can speak with providers in real-time and know that their information is kept safe.
Book a demo today if you want to learn more about how the Notivate platform can help you build better relationships with your patients through conversational messaging.